Well, the day has come where all has been revealed in front of our very own eyes. Yes the day where we know who wanted to be famous by faking it.
So we all have seen the celebrities who were affected by the Instagram fake/spam followers clean up that happened last week. It was pretty wild that day don’t you think?
Now lets set things straight, the number of followers was always the way for agencies to know how influential a celebrity is. Or to be exact that what they dreamed of. With that and the ad opportunity behind this, celebrities (or wanna be celebrities) wanted to get on that train as soon as possible so they do not miss an opportunity.
Influence is not about the number of followers. See the number of followers could be have more haters than lovers. People who just want you to slip and act on it. Influence is how much people trust you and believe you when you say something. Or even act upon something you ask them for. Influence comes with trust and not the total number of followers. On the other hand some people would think the number of “likes” is the influence. Again, you can actually buy likes now and I think even the likes decreased after the clean up.
The number of followers, the number of likes, the retweets, the blog or whatever social media “term” does not make you an expert. Social media is not something you teach in school or university. It’s not something you need a degree in. It’s not something that makes it a career.
Social media is a phase we are going through right now, an era. A decade ago your social media status was the number of MSN messenger friends you had. Before that was the IRC channels you are allowed in.
For me social media was always about sharing. Sharing your life with others. Even if it does not really show your real life…but pin points here and there. A place we usually share the “goods” and leave the bad hidden. It’s that nice cover we use.
This internet ego grew upon us. The number of followers gives you this “certificate” that you understand. It makes you think you are a specialist or a critic. Yet at the end its nothing but an opinion or taste. It’s only your taste in clothes, food or anything else. Yet when was the last time you have seen a Fashionista or Food expert post about something they do not like?
Week one: The best steak in Kuwait (restaurant 1)…OMG
Week two: The best steak in Kuwait (restaurant 2)…ufff 7ada 3ajeeeb
Instagram did not make people famous…People make people famous……