Against Expo’s
17th May 2012 by HisIn the past few years there has been a boom in expos that target “small businesses”. A month barely passes by when a new expo is arranged that supports unity, patriotism, small businesses and all that “sales” talk to get as much people as possible. I thought that these expos really help, but I noticed something else.
I have been to such expos and other than the big media coverage, nothing comes out of these expos. Notice that expos are trending because “small businesses” are following blindly.
- Expos are the ones who actually benefit from such events. No matter how big the campaign is, no matter how big the media coverage is, Expo owners get the profits from small businesses paying for booths and from the sponsors.
- There is no professional way to decide on what small businesses to be chosen. There might be interviews, but at the end if the small business pays for the both they will get it. They do not check on small business backgrounds, health concerns or how professional they are.
- All the expos now are playing with the “Patriotism” line. Every single expo has to mention that it’s all about Kuwait, or support Kuwait or just do anything for Kuwait. cheesy?
- I said it before, to support a small business. Do not try to take money out of them but support them by buying their product.
I actually enjoy those small “in-house” type of expos where they actually take care on choosing who to accept. I can name many great small businesses that I personally do not think need an expo to expose them. By working hard and marketing themselves through social media they can be a success.
I personally have a list of small businesses that I order from and I have never seen them in an expo. They marketed themselves well and understood how to do business.
I advice small businesses, do not be fooled in trying to get into these expos. Make sure that you will gain at the end of the expo and not lose by buying a booth. Make sure that the owners are there for your support, not for their benefit. Social media is a great place for you now, if you know how to use it you will be successful. I will actually try out a small business I read a review for on a blog than a one I see in an expo.
The Triple F Says:
May 17th, 2012 at 01:59couldn’t agree more ,small business should use that money let’s say +500 KD per weekend, for building their own name if you are good at what you do you don’t need these expos and people will go wherever you are
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Jacqui Says:
May 18th, 2012 at 11:24I really hate how the people who are starting their small businesses at expos are basically purchasing something off of Amazon and selling it for triple the price saying that it’s something local!
I am sick of those expos I want a gadget expo! or comic con!
P.S. Info connect is not a gadget expo!
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Q8Path Says:
May 20th, 2012 at 08:41Oh my god – small businesses expo’s just a way of get money and profit from people.
I cannot imagine 3×3 booth = 250KD for 2 days and without service.
Wastage of money, time and effort.
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Je La La! Says:
May 22nd, 2012 at 09:13at last somebody had the courage to say as it is!!!!!
Thank you!
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anonymous Says:
May 25th, 2012 at 05:01ilsharha 3ala the people who go to these expos
if no one went, they wouldn’t have them
And since Ramadan is close – applies to ramadan shows as well. You don’t like how they always fight, have too much makeup, halaga zayda, etc… DO NOT WATCH it….
but i find many people saying how bad they are, and how they wish they wouldn’t air them and yet they watch them daily.
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