In the past few years there has been a boom in expos that target “small businesses”. A month barely passes by when a new expo is arranged that supports unity, patriotism, small businesses and all that “sales” talk to get as much people as possible. I thought that these expos really help, but I noticed something else.
I have been to such expos and other than the big media coverage, nothing comes out of these expos. Notice that expos are trending because “small businesses” are following blindly.
- Expos are the ones who actually benefit from such events. No matter how big the campaign is, no matter how big the media coverage is, Expo owners get the profits from small businesses paying for booths and from the sponsors.
- There is no professional way to decide on what small businesses to be chosen. There might be interviews, but at the end if the small business pays for the both they will get it. They do not check on small business backgrounds, health concerns or how professional they are.
- All the expos now are playing with the “Patriotism” line. Every single expo has to mention that it’s all about Kuwait, or support Kuwait or just do anything for Kuwait. cheesy?
- I said it before, to support a small business. Do not try to take money out of them but support them by buying their product.
I actually enjoy those small “in-house” type of expos where they actually take care on choosing who to accept. I can name many great small businesses that I personally do not think need an expo to expose them. By working hard and marketing themselves through social media they can be a success.
I personally have a list of small businesses that I order from and I have never seen them in an expo. They marketed themselves well and understood how to do business.
I advice small businesses, do not be fooled in trying to get into these expos. Make sure that you will gain at the end of the expo and not lose by buying a booth. Make sure that the owners are there for your support, not for their benefit. Social media is a great place for you now, if you know how to use it you will be successful. I will actually try out a small business I read a review for on a blog than a one I see in an expo.